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- Article name
- HIGH-END PRODUCTS COMPETITIVE CAPACITY AND ITS LIFE CYCLE
- Authors
- Gusakova E. А., , amarula@yandex.ru, PFUR, Moscow, Russia
- Keywords
- product competitive capacity / high-end product / economic effect / product life cycle / investments
- Year
- 2010 Issue 3 Pages 118 - 121
- Code EDN
- Code DOI
- Abstract
- The present article is focused on competitive capacity of high-end products, such as aerotechnics. The first part of the article shows some substantial disadvantages of existing competitiveness evaluation methods, especially with respect to the high-end pro-ducts. Herewith this article proposes to look at the competitiveness evaluation not from the line of particular characteristics, but from one general factor, which shows the ba-lance effectivity of all the high-end products characteristics, without its detailed analysis. Moreover the article presents the product competitive capacity from two points of view: from producer's point of view and from a consumer's one. A special attention also is given to the maintenance of a competitiveness level during the whole high-end product life cycle.
- Text
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